Mona Mehran; Hadi Khademi; Jamshid Salehi Sadaghiyani; Javad Khademi; Mousa Rezvani Chamanzamin
Volume 2, Issue 8 , September 2014, , Pages 99-121
Abstract
The effect of enterprise resource planning (ERP) onimplication of competitive intelligence (CI) in SMEs.Case Study in Moallem Insurance CompanyAbstractIn recent years entrance of "resources planning organization" (ERP) in smalland medium-sized enterprises (SMEs) have been considered by Iraniancompanies. ...
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The effect of enterprise resource planning (ERP) onimplication of competitive intelligence (CI) in SMEs.Case Study in Moallem Insurance CompanyAbstractIn recent years entrance of "resources planning organization" (ERP) in smalland medium-sized enterprises (SMEs) have been considered by Iraniancompanies. The growing need for this tool and challenges in the course ofimplementation, make necessary study, identify and evaluate managerialaspects of these systems. Also the competitive intelligence as one of modernmanagement concepts accelerates the exchange of information andknowledge in the organization and improve effectiveness of strategicthinking and decision making systems. This study investigates therelationship between the benefits of enterprise resource planning systemswith competitive intelligence and decision making support activities in thefield of small and medium sized businesses. Agents of Moallem InsuranceCompany in Tehran were chosen as case studies, and with using statisticalanalysis, the hypothesis of existence and extent of the relationship betweenthe components of ERP benefits and competitive intelligence were reviewedand approved. The results of this study have provided some scales to themodel of effect of ERP benefits and CI capacities.
